Pre-Owned Boats - Boat Sales International

Selling your yacht with Boat Sales International

Many factors to consider that can be summarized as:

Price - “A boat is only worth what a buyer is willing to pay for her”

A Buyer for Every Boat – We believe there is a potential buyer for every boat, but only at the right price. Price her incorrectly and potential buyers may over look her. We pride ourselves on giving you accurate and justified advice on the value of your boat.
Seller's Agent – We have an agreement with you, the seller and it is in both of our interests to get your boat sold as quickly as possible for the best price therefore again being priced correctly is important.
Commission – We fully realise that many companies are offering low commissions to sell your boat, but this is a false economy. It means only the listing broker will be able to sell her as other brokers will not be interested in sharing a low commission – even if the boat in question is ideal for their buyer.

Location – “Highly visible and easily accessible”

Easily Accessible – It is important to make your boat accessible to as many customers as possible. We recommend therefore that if possible your boat is brought ashore at Hamble Point Marina and placed on our highly visible brokerage row behind the office.
Viewing Ability – We need to be able to arrange viewings sometimes at short notice, for this reason we suggest that BSI have a set of keys available.
Away but not Forgotten – If your boat cannot be brought to Hamble Point Marina, we will make every effort to accompany every potential buyer to each viewing, but sometimes this is not possible. If we do not have a relationship with a local broker where your boat is we will endeavour to do so, to enable continuity of viewings.

Condition – “A diamond in the rough ”

Sort Problems First – similarly to selling a house, spending a bit of money before the boat is placed on brokerage is a good investment as it makes her more desirable to potential buyers. We can advise you on this.
Depersonalise – when searching for the next dream, the last thing potential buyers want to be reminded of is the fact that this boat used to be your dream. All those little items that make it yours will not help in the sale. Give the viewers a blank canvass to start from – only leave aboard what will be sold with the boat.
Keep her Beautiful – be honest here, if you were buying a boat, which would you consider first - a clean well presented pleasure craft or a forlorn and neglected ex-dream? You have three (3) options here,
1. You maintain the gleam
2. We put you in touch with a company to do it for you.
3. We arrange the cleaning and invoice you

Marketing – “There is no substitute for experience”

Hamble Point Marina – The premier marina for pre-owned boat brokerage in the UK is here at Hamble Point Marina where there are regularly over 200 boats for sale and during the winter potentially double that. Our office is the 1 st and easiest to find as we are the only company to have its own detached office and also the only one with its brokerage display directly attached to it.
The Internet – The internet is here to stay and it is the future for the business of yacht brokerage. We have grasped this technology with both hands and now market almost exclusively on it.

Our Website – as you are aware we have quite impressive site where we attempt to keep the potential buyer interested in what we have to offer and with information that will keep both the buyer and seller up to date. We have changed the method of display to make it easier to view and print off.
YachtWorld.com & Boats.com - The primary sites for brokerage boats are YachtWorld.com and its North American sister site Boats.com – we use every trick available to make our boats more visible to potential buyers. It will be obvious which boats are brokered by Boat Sales International.

Our Database – We have come to realise that volume distribution and organisation of information is the key to successful brokerage. We have moved from an old bespoke database package to the world's best selling Contact and Customer Management System that we have customised for our needs.

Email v. Snail-mail – We make a point of asking for an email address before a mailing address as the majority of boat owners now prefer this method of contact, this also means we can mailshot via the internet when ever a boat comes on to our books. For larger yachts we still use paper based mail-shots too.
Active v. Passive - As the office is open 7 days a week we are available to passing trade, but actively make every effort to get boat details out to potential buyers that fit the requirements for each individual boat.

Listing your Boat - “How can you help us to help you?”

Central – Our preferred option. We act as you sole representative and use the full package we have available to market your boat. This also gives us the option to put the boat on co-brokerage so we can decide where else you boat might sell, if that brokerage house sells the boat we share the commission.
Open – You chose multiple brokers to act for you and who ever sells the boat gets the commission. The problem with this system is that you do not get the best benefit from any broker as they stand to make a loss if they do not sell her.
Shared / Joint – Two [normally] brokers work together to sell your boat, who ever sells it, the commission is shared. This works well if the boat is not local to our main office. We have working relationships with brokerage houses across the world.

What we need from you - The more details you provide the better we can market the boat. In this age of the Internet over 75% of the research is completed without even contacting the broker, the more detail we can provide online, the better chance we have of getting and keeping the potential buyers interest.

Included in the sale - What is being sold with the boat
Optional Extras - What is available at an extra cost
Not included in the sales - What is still aboard that is not included in the sale

Enhancements - Anything that we can use to improve the listing either visually or in print